Adding a new dimension to the world’s favourite streaming platform, Spotify Live allows artist and influencers to share live content with the world.
As part of the D&AD New Blood Awards, Spotify asked for submissions which propose a new feature to allow users to share their experiences and enhance the platform’s social attributes. They wanted this novel feature to tap into the social reach of all users, no matter their size.
Due to COVID restrictions on public gatherings, many artists took their live performances online, but none of this dynamic content found its way to Spotify. My approach was to therefore implement a feature which allows for users and artists to host live music sessions with the world. This push allows Spotify to claim a slice of the ever-popular livestream format, and further promote social interaction.